Typographic voice

An experiment in visual storytelling to express a short, original story through typographic elements.

Six pages are accordion folded, with two spreads in the center, a front cover, and a back cover.

  • Text set in Mrs Eaves XL Narrow to pay homage to heavier letterpress tradition yet keep a fresh feel, forcing a slower consideration of the text.

  • Line breaks designed to emphasize pauses in the content.

  • Lightweight 72-lb ivory cardstock tabloid paper selected for pleasing folds between spreads.


Digital Version:

Original Mrs Eaves type:

I think Mrs Eaves was a mix of just enough tradition with an updated twist. It’s familiar enough to be friendly, yet different enough to be interesting. Due to its relatively wide proportions, as compared with the original Baskerville, it’s useful for giving presence to small amounts of text such as poetry, or for elegant headlines and for use in print ads. It makes the reader slow down a bit and contemplate the message.

-Zuzana Licko, Creator of Mrs Eaves

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